Asking this question always opens up a can of worms...

We often describe activities or things we love as passions. We're passionate about painting. We're passionate about volunteering. We're passionate about our families. I'm passionate about getting more women on more bikes more often.

Have you ever said you were passionate about a job? I'm defining a job as what you do at your place of employment. Someone is paying you an hourly wage or salary to complete a task or collection of tasks in exchange for money. If you work for yourself, that is not considered a job in this same sense. You may have loved a job or two in your life, but you probably weren't passionate about it. Why is that?

We're more likely to be passionate about activities and things we have some control over. Being passionate about painting would be likely because you are doing it as a hobby or creative outlet. If you were being paid by the hour to create gorgeous watercolor renderings of the beach, you might not be passionate about it because you'd be obligated to create work that was dictated by your employer. This isn't the case if it is what you do to relax. You have complete control over when, where and how you will paint.

So, why do many enterprising creatives decide to turn their passion(s) into a business? The main reason is that it sounds ridiculously appealing to spend all day, every day doing what we love, what we're passionate about. But when you turn your true passion(s) into a business, it is no longer just a passion. It's moving closer to the description of a job. It is now something you have to do in order to support yourself and your family. Or your cat/dog. So what should you do?

Sit down with a pen and paper (or laptop for you youngsters) and brainstorm the pros and cons of turning this particular passion into a business. Do you have other passions that will afford you an escape from your "work"? Can you really make money pursuing your passion? That question is very important! Look and see if there are others creatives doing something similar, reach out to them and ask questions. Spend as much time as you can, both on and off-line, researching. This will be time well spent. Now what?

Set aside some time to evaluate your research and make a decision. Are you ready to make the leap? Are you prepared to pursue your passion (well, former passion) as a business and earn a living? The most important thing is to make a decision and act on it. Too many times creatives say they are going to start a business, but they never actually do it. They plan. They talk. They create logos. They come up with a name. They even buy a domain name. But they never actually launch. Why?

Because it is scary. Turning your passion into a business means you are giving up your passion and becoming an entrepreneur. Eek! Very scary indeed. If you are ready to take this step, let me know if you would like some guidance. In addition to my one-on-one business coaching, I also started a group on Facebook for creatives who want to share, learn and grow together. It's called Spark 101 and you can access it here.

Want to see if business coaching is for you? I offer a free 30-minute session to new clients. This is a great way to find out if you would like to work with me and I'll help you solve one burning issue. That's a win-win!

Email Pink Spark Creative
Call us @ 865.406.3870
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